It is not enough to simply monitor changes in the research environment. Librarians must embrace these changes, adapt, and actively demonstrate their new knowledge and value to user communities. This session focuses on two developments. It will discuss how librarians can draw attention to the open access movement and other related issues (e.g., author rights, knowledge sharing) by celebrating Open Access Week. It will also discuss the larger vision of e-Science/e-Research and the specific steps that a library can take, such as multi-faceted data services. Collaboration within the entire library system and even external support are both possible and important.