Presenters

Vibiana Bowman
Paul Robeson Library
Rutgers University
Camden, New Jersey

Mary Martin
County College of Morris
Randolph, New Jersey

Luis Rodriguez
Montclair State University
Upper Montclair, New Jersey

All materials used in this presentation are available at:
http://cms.3m.com/cms/US/en/2-115/czrRzFZ/view.jhtml

Presentation Materials:

• PowerPoint Presentation
  
  
• Worksheets (page numbers refer to the ALA/3M Participant Manual)
  • Products/Services and Benefits Map, p. 30 (PDF counter p. 32)
  • Message Identification Worksheet, p. 40 (PDF counter p. 42)
  • Customer Needs Worksheet, p. 23 (PDF counter p. 25)
  • Vehicle Identification Worksheet, p. 46 (PDF counter p. 48)
  • Campaign Design Worksheet, p. 51 (PDF counter p. 53)
    
    
• Samples and examples (all page numbers refer to the ALA/3M Participant Manual)
  • Strategic Marketing Plan for County College of Morris Learning Resource Center
  • Products and Services with Benefits to Customer, p. 28 (PDF counter p. 30)
  • Sample of Message, Platform, and AIDA, p. 39 (PDF counter p. 41)